Are you using WordPress to blog? Are you trying to publish a book one day, build an audience, or rank for the terms that bring clients to your business?
If yes, this is for you.
The challenge
Five weeks. Pick a mode.
- Easy: one post per week. Five posts total.
- Hard: one post per day for thirty-five days.
The first cohort started this week. The next round runs after this one finishes.
Before you start: pick your reason
Finish this sentence: I am writing this blog because ____.
- To become a better writer.
- To rank on Google.
- To build a knowledge base around your service.
- To eventually publish a book.
- To find the people who care about what you care about.
Pick one. You only need one.
What to write about
Keep a list of ideas in whatever note app you already use. Add to it constantly. Eight prompts that work:
- What did I learn this week that surprised me?
- What did a client ask me that I had to look up?
- What do I find myself explaining repeatedly?
- What did I read that I disagreed with, and why?
- What is a strong opinion I have never written down?
- What did I used to believe and no longer do?
- What is a small win nobody knows about?
- What problem am I stuck on right now?
Three things that should not stop you
Length. Matt Mullenweg’s blog at ma.tt is mostly two-paragraph posts linking to things he found interesting. Short counts.
AI. Use it to draft, research, and edit. Read every word before you publish. AI invents statistics and misattributes quotes if you let it. Use the tool, keep the voice.
Audience. I once wrote a personal piece about a night out in Hanoi. It ranks number one globally for a term I cannot say in polite company. Thirteen thousand people have bounced off it in seconds. Traffic alone tells you nothing. Decide what success looks like before you count anything.
Want to join the next cohort?
Come to the WPCNX community: